Marketing Cruncher

Tuesday, 13 December 2011

Infographic: Thanks for Sharing

Here's an interesting infographic on the state of online sharing in 2011 produced by the folks at Clearspring, makers of the social sharing platform AddThis. With the AddThis platform installed on more than 11 million domains and reaching over 1.2 billion users, the data below show some compelling insights on how we shared content across the web this year.

Wednesday, 7 December 2011

The Daily Stat: 1 million

Total number of mobile apps available across the major smartphone platforms
Source: Mobilewalla
"The growth of apps is the fastest growing consumer segment in the history of commerce."  
Anindya Datta, founder of Mobilewalla 
Mobilewalla, a firm that specializes in mobile app analytics and provides real-time tracking, announced today that the total number of apps available from the 4 major smartphone platforms (Apple iOS, Google Android, Blackberry OS and Windows Phone) has surpassed the 1 million mark.

Monday, 5 December 2011

Drowning in the Sea of Big Data

To say that we are now swimming in enormous amounts of data is in itself an enormous understatement. To get an idea, this video from The Economist says we'll be creating 2,720 exabytes of data in 2012. With the sheer number of numbers being tossed around, it's no wonder why Big Data keeps CMOs up at nightAs a result, we're now seeing a proliferation of research/analytics/datasolutions companies that aim to make sense out of Big Data for us. But will investing in Big Data really generate value for marketers?