Source: IAB 2010 Canadian Online Advertising Revenue Survey
According to the 2010 Canadian Online Advertising Revenue Survey published by the Interactive Advertising Bureau (IAB), advertising on search engines such as Google, Bing and Yahoo takes the biggest share of online advertising revenues in Canada. In 2010, search advertising revenues amounted to $907 million or 41% of the $2.2 billion industry. Without a doubt, search has been a staple of online life because of its utility to users and its value as a source of referral traffic to advertisers. But with the rise of alternative advertising channels namely, social media, will its lead remain?
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