Marketing Cruncher

Wednesday, 22 February 2012

The Daily Stat: The Share of Search in Online Advertising

41% of Canadian Online Advertising Revenues is Earned by Search
Source: IAB 2010 Canadian Online Advertising Revenue Survey

According to the 2010 Canadian Online Advertising Revenue Survey published by the Interactive Advertising Bureau (IAB), advertising on search engines such as Google, Bing and Yahoo takes the biggest share of online advertising revenues in Canada. In 2010, search advertising revenues amounted to $907 million or 41% of the $2.2 billion industry. Without a doubt, search has been a staple of online life because of its utility to users and its value as a source of referral traffic to advertisers. But with the rise of alternative advertising channels namely, social media, will its lead remain?

The top 3 search engines in Canada

Tuesday, 14 February 2012

The Daily Stat: Online Consumer Trust

70% of online consumers trust virtual strangers
Source: Nielsen Global Online Consumer Survey

In their 2009 Global Online Consumer Survey of internet consumers from around the world, Nielsen reveals that 70% of consumers have some degree of trust in customer opinions posted online. According to Nielsen, these consumers trusted "completely" or "somewhat" recommendations in the form of ratings or reviews from people they didn't necessarily know. What does this mean for marketers in the e-commerce field?

Source: Nielsen Global Consumer Survey 2009

Friday, 3 February 2012

The Daily Graph: Cost of a Super Bowl Ad

It's the most wonderful time of the year... for whichever network is airing the Super Bowl. This year, that would be NBC, which sold its 30-second ad spots for an average of $ 3.5 million each. The top price that the network managed to get for a spot in Sunday's game was a whopping $ 4 million.

Here's a
graph from Business Insider that shows just how much the cost of Super Bowl advertising has skyrocketed in real terms since the event was first held in 1967.