♫ It's the most wonderful time of the year... for retailers!
It's Black Friday once again which marks the start of the holiday shopping season - retailers' favorite time of the year. Here's a neat infographic from Mashwork, a social media analytics firm, on what you can expect at this year's Black Friday.
Nothing too surprising among the data here. However, there is one stat that stands out to me:
"69% of shoppers stated that they trust the Internet for information on products and services"
So What?
This just goes to show that more and more people are now taking to the internet for pre-shopping research. This reinforces the importance of Google's widely touted Zero Moment of Truth (ZMOT), that critical moment online when consumers learn about your brand. For retailers and most other businesses as well, the internet is the new storefront, open 24/7/365 and with a billion other stores right next door. In this day and age, you've got to be ready even for when a consumer comes knocking on your digital door at 1am on a Tuesday.
This just goes to show that more and more people are now taking to the internet for pre-shopping research. This reinforces the importance of Google's widely touted Zero Moment of Truth (ZMOT), that critical moment online when consumers learn about your brand. For retailers and most other businesses as well, the internet is the new storefront, open 24/7/365 and with a billion other stores right next door. In this day and age, you've got to be ready even for when a consumer comes knocking on your digital door at 1am on a Tuesday.
There's still one more question though. Will these people actually do what they tweet? I guess we'll find out soon enough.
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