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Friday 20 January 2012

The Daily Stat: 5 million

Number of LinkedIn members in Canada
Source: LinkedIn

In a press release published yesterday, professional networking site LinkedIn announced that its Canadian membership has surpassed the 5 million mark. The site has shown remarkable growth, amassing 2 million members just in the last year.





So What?
This milestone helps establish LinkedIn as a legitimate channel for marketers. As LinkedIn's membership grows, the site's network effects strengthen. The increasing number of people actively engaged on the site provides more valuable marketing opportunities for companies, especially those in the B2B field (or B2C companies targeting educated and affluent individuals). Indeed, a number of Canadian companies have been taking advantage of the networking site's host of unique marketing alternatives that have proven to be quite effective at generating leads.

With that said, although LinkedIn's growth in Canada is impressive, there's still a lot of room to grow, considering that Canada's labour force currently sits at about 18.7 million people. 

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