Marketing Cruncher

Saturday, 28 January 2012

The Daily Stat: 1 in 4

Number of internet users who access unlicensed music
Source: IFPI Digital Music Report 2012

In their newly published Digital Music Report, the International Federation of the Phonographic Industry (IFPI) announced that 28% - roughly 1 in 4 - of active internet users globally use unauthorized services to access unlicensed music. According to the report, free music (unsurprisingly) continues to be an "irresistible magnet for consumers... undermining the incentive to obtain music using legitimate paid models". How can the industry continue to effectively market its products in the face of unfairly competing free products?

Friday, 20 January 2012

The Daily Stat: 5 million

Number of LinkedIn members in Canada
Source: LinkedIn

In a press release published yesterday, professional networking site LinkedIn announced that its Canadian membership has surpassed the 5 million mark. The site has shown remarkable growth, amassing 2 million members just in the last year.