Source: IFPI Digital Music Report 2012
In their newly published Digital Music Report, the International Federation of the Phonographic Industry (IFPI) announced that 28% - roughly 1 in 4 - of active internet users globally use unauthorized services to access unlicensed music. According to the report, free music (unsurprisingly) continues to be an "irresistible magnet for consumers... undermining the incentive to obtain music using legitimate paid models". How can the industry continue to effectively market its products in the face of unfairly competing free products?
