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| comScore's latest report details that state of digital in Canada (Image courtesy of comScore) |
Marketing Cruncher
Showing posts with label E-commerce. Show all posts
Showing posts with label E-commerce. Show all posts
Thursday, 8 March 2012
Digital Canada
Last week comScore released its 2012 Canada Digital Future in Focus Report. Released annually, the report provides insights on prevailing trends in Canada's digital industry, including social media, online video and mobile.
Below are some of the most intriguing stats from the latest report.
Tuesday, 14 February 2012
The Daily Stat: Online Consumer Trust
70% of online consumers trust virtual strangers
Source: Nielsen Global Online Consumer Survey
In their 2009 Global Online Consumer Survey of internet consumers from around the world, Nielsen reveals that 70% of consumers have some degree of trust in customer opinions posted online. According to Nielsen, these consumers trusted "completely" or "somewhat" recommendations in the form of ratings or reviews from people they didn't necessarily know. What does this mean for marketers in the e-commerce field?
Source: Nielsen Global Online Consumer Survey
In their 2009 Global Online Consumer Survey of internet consumers from around the world, Nielsen reveals that 70% of consumers have some degree of trust in customer opinions posted online. According to Nielsen, these consumers trusted "completely" or "somewhat" recommendations in the form of ratings or reviews from people they didn't necessarily know. What does this mean for marketers in the e-commerce field?
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| Source: Nielsen Global Consumer Survey 2009 |
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