This past week, media outlets were abuzz over a recent bit of data from comScore that compares user engagement between "rival" social networks Facebook and Google+. According to the data, during the period between September 2011 up until January 2012, users spent an average of about 3 minutes per month on Google+ compared to six to seven hours per month on Facebook (without taking into account mobile usage). This bit of data then became the basis for the Wall Street Journal to proclaim Google+ a "virtual ghost town", a place where users sign up but end up not doing much.
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| Google's new social network has a lot of catching up to do. But is it a ghost town? |
Is Google+ truly a "virtual ghost town"?
