Infographic: The Dynamics Between Organic and Paid Search Clicks

Google released an infographic  today entitled the Impact of Organic Rank on Ad Click Incrementality. It tells a pretty interesting story of how clicks generated by a search ad campaign are impacted by the site's ranking in Google's organic search results. While the numbers presented are averages and should be interpreted with caution, they point to an interesting trend.

Google's research shows how much of your clicks are lost when you pause your search ads. (Source: Google Research Blog)

Why You Can't Call Google+ A Ghost Town

This past week, media outlets were abuzz over a recent bit of data from comScore that compares user engagement between "rival" social networks Facebook and Google+. According to the data, during the period between September 2011 up until January 2012, users spent an average of about 3 minutes per month on Google+ compared to six to seven hours per month on Facebook (without taking into account mobile usage). This bit of data then became the basis for the Wall Street Journal to proclaim Google+ a "virtual ghost town", a place where users sign up but end up not doing much.

Google's new social network has a lot of catching up to do. But is it a ghost town?

Is Google+ truly a "virtual ghost town"?

Infographic: What to Expect On Black Friday

♫ It's the most wonderful time of the year... for retailers!

It's Black Friday once again which marks the start of the holiday shopping season - retailers' favorite time of the year. Here's a neat infographic from Mashwork, a social media analytics firm, on what you can expect at this year's Black Friday.

The Daily Stat: 40 million +

Google+ users so far
Source: Google Q3 Earnings Press Release

In last month's quarterly earnings call Google CEO, Larry Page announced that Google+ now has over 40 million users with people flocking into the company's new social network at an "incredible rate".