In a previous post, I talked about how we're drowning in a sea of big data. In that post, I shared some thoughts about how marketers can maximize the value derived from available data. But knowing how to use the data is only half the battle. Knowing how to communicate the value from that data is what takes you to the next level. Projects often break down because of miscommunication. It's a tremendous waste when the most brilliant insights are lost because they aren't expressed in a way that makes sense to others, especially to those who are in a position to make use of them.
Enter data visualization. In his TED Talk on the beauty of data visualization, David McCandless, a London-based author, writer and designer, talks about the impact that visualized data can have in solving the world's informational problems. Indeed, visualized data, if done right, can instantly display answers to some of the most complex questions.
Enter data visualization. In his TED Talk on the beauty of data visualization, David McCandless, a London-based author, writer and designer, talks about the impact that visualized data can have in solving the world's informational problems. Indeed, visualized data, if done right, can instantly display answers to some of the most complex questions.
What makes data visualization effective?
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| The Billion Dollar Gram puts into perspective the billions of dollars spent by different organizations around the world. (Source: informationisbeautiful.net) |
