Infographic: The Dynamics Between Organic and Paid Search Clicks

Google released an infographic  today entitled the Impact of Organic Rank on Ad Click Incrementality. It tells a pretty interesting story of how clicks generated by a search ad campaign are impacted by the site's ranking in Google's organic search results. While the numbers presented are averages and should be interpreted with caution, they point to an interesting trend.

Google's research shows how much of your clicks are lost when you pause your search ads. (Source: Google Research Blog)

The Daily Stat: The Share of Search in Online Advertising

41% of Canadian Online Advertising Revenues is Earned by Search
Source: IAB 2010 Canadian Online Advertising Revenue Survey

According to the 2010 Canadian Online Advertising Revenue Survey published by the Interactive Advertising Bureau (IAB), advertising on search engines such as Google, Bing and Yahoo takes the biggest share of online advertising revenues in Canada. In 2010, search advertising revenues amounted to $907 million or 41% of the $2.2 billion industry. Without a doubt, search has been a staple of online life because of its utility to users and its value as a source of referral traffic to advertisers. But with the rise of alternative advertising channels namely, social media, will its lead remain?

The top 3 search engines in Canada